The logos of deaf associations in rio grande do sul:

representations in the 2000s.

Abstract

This article presents an analysis of the logos of Deaf associations founded in Rio Grande do Sul, Brazil, since the 2000s, aiming to understand how these visual identities represent Deaf culture and its connections with local contexts. Grounded in Cultural Studies and Deaf Studies, the research involves the collection and cataloging of nine active associations’ logos, considering their visual, textual, and symbolic elements. The analysis shows that the logos combine references to the Brazilian Sign Language (Libras)—through the presence of hands and signs—with symbols that express regional identity, such as the cuia (chimarrão gourd), the International Bridge, the Missionary Cross, and the beehive. Colors and shapes inspired by municipal coats of arms and by the flag of Rio Grande do Sul also appear, indicating an articulation between local belonging and Deaf identity. The results reveal a growing emphasis on Libras, cultural diversity, and regional representation in recent designs, highlighting the role of Deaf associations as spaces of integration, resistance, and visibility for the Deaf community in southern Brazil.